Color Confidence

You shouldn't have to guess how a rug will look in your home.

Locust Lane built a color-matching system so you can buy with confidence — not crossed fingers. Here's why choosing a rug online doesn't have to feel like a gamble.

Benjamin Moore Color Matching Order Before You Commit Chemical Free Free Shipping Design Assistant on Call Benjamin Moore Color Matching Order Before You Commit Chemical Free Free Shipping Design Assistant on Call
6 Reasons

Why choosing a rug online doesn't have to feel uncertain

Most rug purchases feel like a leap of faith. We built Locust Lane to change that — with real tools, real transparency, and a buying experience designed around your confidence, not ours.

01

True to Hue Color Matching

Every rug in our True to Hue program is matched to a specific Benjamin Moore paint color. If you know your wall color, you know how the rug will work in your space — before it ever arrives.

Benjamin Moore Guide
02

Order a Sample First

Experience the rug in your own space before deciding. See the texture, feel the pile, and watch how the color shifts in your lighting. Our samples ship to your door so you can choose with confidence.

Order Samples
03

Chemical-Free. Non-Toxic.Safe for Everyone.

MADE WITHOUT HARSH DYES, SYNTHETIC CHEMICALS, OR TOXIC TREATMENTS. EVERY RUG IS SAFE FOR KIDS TO PLAY ON, PETS TO LOUNGE ON, AND FAMILIES TO LIVE WITH — WITHOUT COMPROMISE.

Shop the Collection
04

Custom Size, Any Room

Not finding the right fit? Every rug can be made to a custom size — your exact dimensions, your exact space. A customization fee varies by size. No more settling for close enough when it's going to ground your room for decades.

Request Custom Size
05

A Design Assistant on Call

Not sure what will work? A real person will help you figure it out — before you buy, not after. Share your room photos, your paint colors, your layout. We'll point you to the right rug.

Contact a Designer
06

Free Shipping

Enjoy free shipping on all orders. If it’s not the right fit, returns can be requested through our simple self-service return process.

Shipping & Returns
True to Hue

Match your rug to your walls before it ships.

Every rug in our True to Hue program is carefully matched to a Benjamin Moore paint
color. The connection between rug and wall color is shown below — so you can see
exactly how each rug relates to a real paint chip you can buy at any hardware store.

step 1

Find your wall color

Check your Benjamin Moore paint code — it's on the can lid or in your home records.
STEP 2

Match it below

Each rug card shows which BM paint color it's matched to — find yours in the guide.
STEP 3

Order a sample

Still unsure? Order a rug sample and hold it next to your BM paint swatch in your own space.
wall color
Secret Path
BM· CSP-800
Cricket Oushak

Cricket Oushak

RECOMMENDED RUG
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wall color
Pale Oak
BM· OS-20
Opal Oushak

Opal Oushak

RECOMMENDED RUG
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wall color
Camouflage
BM· 2143-30
Fiona Oushak

Fiona Oushak

RECOMMENDED RUG
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wall color
White Sand
BM· OS-10
Nellie Oushak

Nellie Oushak

RECOMMENDED RUG
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wall color
Blue Echo
BM· 1648
Anabel Oushak

Anabel Oushak

RECOMMENDED RUG
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wall color
Blushing Rose
BM· 2007-50
Bunny Oushak

Bunny Oushak

RECOMMENDED RUG
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See it in your home before you decide.
Ready to Ship
The Sample Process

See it in your home before you decide.

We offer rug samples so you can experience the colors, texture, and quality in your own space — in your actual lighting, next to your actual furniture — before making a purchase.

1
Choose your rugs
Browse the collection and select the designs you want to see in person.
2
Order your samples
Samples ship to your door. Hold them against your walls, floors, and furniture.
3
Buy with certainty
Once you've seen it in your space, ordering the full rug is easy — and confident.
Order Samples

What our customers say about color accuracy

"The True to Hue color matching is genius. I matched it to my Benjamin Moore walls and it complemented the space beautifully"

Sarah M. — Austin, TX
Opal Modern Oushak

"I was nervous to order a rug online at this price point. Ordered the sample first and it made all the difference. The color was spot on."

Jennifer L. — Chicago, IL
Cricket Modern Oushak

"The design assistant helped me choose between two rugs using my room photos. Ended up with exactly the right one. Exceptional service."

Claire T. — Nashville, TN
Fiona Modern Oushak
Your perfect rug is easier to find than you think.
Ready to find yours?

Your perfect rug is easier to find than you think.

Start with a sample. Match it to your walls. Talk to a designer. Every tool you need is here — so you can buy with confidence, not hope.